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A Compass For
Founders
A Compass For
Founders
Gregg is known as The Drink Pro, a "Pro's Pro", with over 30 years experience in beverage brand building and consulting. He's worked with founders of beverage start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed. But he understand
Gregg is known as The Drink Pro, a "Pro's Pro", with over 30 years experience in beverage brand building and consulting. He's worked with founders of beverage start-ups, led sales teams to win at the shelf, has built strong distributor relationships and called on major retailers at the HQ level. He's won and he's failed. But he understands trends and industry data to tell the story. He's worked for iconic emerging brands such as Honest Tea, ZICO Coconut Water, Jones Soda, FORTO Coffee, Bang Energy and countless others.
At The Drink Pro, we know brand building looks basic to the newcomer, but in reality, it's a very complex process that often has steps that are out of sequence or missed entirely. It's more than just designing a catchy label and finding a co-packer. A lot of sweat equity goes into starting a brand before you even produce the first case. A
At The Drink Pro, we know brand building looks basic to the newcomer, but in reality, it's a very complex process that often has steps that are out of sequence or missed entirely. It's more than just designing a catchy label and finding a co-packer. A lot of sweat equity goes into starting a brand before you even produce the first case. And once that's done, then the really hard part comes... trying to sell your brand. We are driven by a passion for helping brand founders navigate this process in meaningful ways. We've been there, we've done it. We know what it takes to launch a beverage brand.
There's no cookie-cutter way to build a beverage brand. It varies by category, region or retail chain.